Bondo Advisors acted as financial advisor to Good Rebels on the integration of production company ok,z, a strategic transaction that reinforces the international digital consultancy’s commitment to the creator economy and to expanding its content production and digital creativity capabilities.
Good Rebels, a Spanish digital consultancy with an international presence and a 360-degree offering spanning strategy, technology, creativity, and media, brings on board the talent and capabilities of ok,z, a Spanish social-first content marketing agency. The integration strengthens Good Rebels’ value proposition in an environment where brands seek to connect with their audiences through more authentic narratives, platform-native formats, and content creator collaborations.
The digital marketing and advertising sector in Spain is undergoing intense consolidation, driven by the need for agencies to offer increasingly integrated services and by the evolution of content consumption habits. The creator economy, in particular, is redefining the brand-audience relationship.
This buy-side advisory engagement represents Bondo Advisors’ twelfth transaction in the marketing, advertising, and communications space over the past four years, consolidating the firm as one of the most active independent M&A advisors in this sector in Spain.
Press release link: https://www.elpublicista.es/agencias/good-rebels-compra-productora-ok-z
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.