Sell side
mandates.

Maximize value

We work with sellers who are focused on maximizing the value of their businesses in the transaction, but who are also concerned about what happens the day after the deal is signed.

B2B, B2C and Tech expertise

Bondo Advisors specializes in B2B, B2C, technology and digital business. We understand the importance of the deal structure in companies whose shareholding is typically a combination of founders managing the company, angel investors and venture capital that entered the company in different phases and valuations.

Focus on Stakeholders’ concerns

Post-M&A integration planning and strategy, negotiating reasonable requirements and restrictions on founders, and in general addressing the specific concerns of founders, angel investors and venture capital is a Bondo Advisors’ specialty.

Phases where Bondo advises in the sales process

servicios

SELL SIDE process

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Financial modeling and company valuation
Drafting of the offer memorandum, sales deck and blind offering.
Identification of potential buyers.
Distribution of "blind offerings" among potential buyers.
NDA signatures and distribution of the sales deck.
Clarifications with potential bidders and negotiation of the Letter of Intent (LOI).
Support in the preparation of "Data Room"
Support in the "Due diligence" process.
Negotiation of the term Sheet.
Support in the drafting of contracts.
Frequently asked questionsSelling tech & SaaS companies

Selling a tech or SaaS company involves far more nuance than a traditional M&A transaction. We work primarily with companies between €10M and €50M in Enterprise Value. These are the questions founders ask us most before starting the process.

How is a SaaS or software company valued?
SaaS and software companies are valued primarily as a multiple of ARR (Annual Recurring Revenue). In the €10M–€50M Enterprise Value range, typical multiples sit between 2x and 10x ARR, depending on growth rate, churn, gross margins and team quality. An NRR above 110% and monthly churn below 1.5% can move the multiple significantly. At Bondo we analyse these KPIs with you before going to market.
Who buys tech companies of this size?
In the €10M–€50M EV range, the buyer universe is broad. The four most common profiles are: strategic buyers looking for technology, clients or team; VC-backed companies seeking inorganic growth; PE-backed companies with active buy-and-build mandates; and lower mid-market PE funds building platforms in tech verticals. This range attracts strong institutional interest while still allowing for agile, focused processes.
How long does a sale process take?
A well-structured M&A process for a tech company of this size takes between 4 and 8 months from mandate to close. The phases are: materials preparation (4–6 weeks), buyer outreach and NDAs (4–6 weeks), due diligence (6–10 weeks), and negotiation and legal close (4–8 weeks). The fastest processes are those that arrive best prepared — financial model, SaaS metrics and legal documentation in order from day one.
What happens to the team after the sale?
In deals of this size, the team is typically one of the most valued assets. Strategic buyers and PE-backed companies running buy-and-builds generally want to retain both the tech and commercial teams. We negotiate this explicitly with every buyer, including retention packages, stay bonuses and employment terms. At Bondo we do a cultural and vision match between buyer and company to maximise post-close success.
Do I have to stay on after selling?
It depends on the buyer. In PE deals or those with active growth plans, it is common to negotiate a 1 to 2-year commitment, sometimes tied to an earnout. In strategic deals with team overlap, the founder role can be shorter or advisory. Non-compete, lock-up and earnout clauses are where the most value can be won or lost — and where your M&A advisor makes the biggest difference.
What SaaS metrics do buyers focus on most?
In order of importance: ARR and YoY growth rate, NRR (how much existing customers expand), gross and net churn, software gross margins (ideally above 65–70%), customer concentration (no single customer should exceed 20% of ARR), and contract quality (duration, auto-renewal, exit terms). In the €10–50M EV range, buyers also place high value on team stability and the absence of critical technical debt.
When is the right time to sell?
The best time is when the company has demonstrable momentum: consistent growth over the last 3–4 quarters, solid retention, a differentiated product and a stable team. Don't wait for growth to decelerate. Buyers pay premiums for forward visibility — the more predictable the ARR, the better the multiple. For companies in the €10–50M EV range, lower mid-market funds and PE-backed companies are actively seeking SaaS vertical platforms right now.
Do you only sell SaaS and software companies?
No. While software and SaaS is our core focus, we advise on sell-side mandates across a broad range of digital and technology sectors. We regularly work with:
Software & SaaSIT ConsultingeCommerceMarketplacesCloud & HostingeMarketing & AdtechHardware TechTelecomOther B2BOther B2C
The common thread is companies with a meaningful technology component in their business model and an Enterprise Value in the €10–50M range. If you're unsure whether your company fits our profile, the best way to find out is to talk to us directly.
Still have questions?Every sale process is unique. Tell us about your situation and we'll give you an initial assessment with no commitment.

maximize your company value

If you want more information about Bondo, or if you need us to help you selling your company, contact us.

Maximizar retorno venta de empresa