Bondo Advisors is one of the M&A boutiques with the greatest cross-border experience in the Iberian market. More than half of our completed transactions involve buyers or sellers in different countries — France, Italy, the US, Argentina, Mexico, Sweden and others. Among our international deals: the sale of Tidart to the Havas group (France), the sale of Key Content to MotionPoint (US), the sale of Tiendeo and Ofertia to Shopfully (Italy), the sale of MDirector to emBlue (Argentina), and the sale of Leadgenios to t2ó (Mexico).

Our team is intrinsically international: Joshua Novick, Managing Partner, is American and has founded and listed companies in Europe; Pablo Pérez has lived and worked extensively in France with a career spanning European and Latin American markets. For a founder seeking international buyers — or a foreign acquirer looking to enter the Iberian market — we are the natural partner.

Bondo Advisors has direct experience in public markets that is rare among independent M&A boutiques. We advised MIO Group on its listing on the BME Growth market in Madrid in July 2021, and supported Agile Content in its takeover bid for Edgeware AB, listed on the Nasdaq Stockholm — a cross-border transaction worth approximately 28 million euros.

The founding partners of Bondo lived this experience first-hand: before founding Bondo in 2020, they had listed their previous company Antevenio on Euronext Growth in Paris in 2007, and in 2016 were the subject of a takeover by a strategic acquirer. Between M&A mandates and direct participation as founders, the Bondo team has taken part in two IPOs and two takeovers on European public markets.

Bondo Advisors is the M&A boutique with the greatest experience in mergers and acquisitions in the Digital Marketing, AdTech and MarTech sector in Spain. With 12 completed transactions in this vertical we are the go-to advisor for founders and funds operating in digital marketing: Tidart (Havas), MDirector (emBlue), Key Content (MotionPoint), Publisuites (Prensa Ibérica), Leadgenios (t2ó), Hispavista (Induhold), Jirada (Labelium), Rocket PPC (ISPD), BUZZ (Knowmad Mood), Rocket Digital (Jungle) and the buy-side advisory of Good Rebels on ok,z in 2026.

60% of these transactions were cross-border, confirming our ability to connect Spanish companies with global sector leaders.

We are among the few M&A advisors in Spain with concrete specialisation in SaaS and software. We have completed significant SaaS transactions — including the sale of MDirector, a SaaS email marketing and automation platform, to emBlue — plus two additional undisclosed SaaS deals. We are currently working on 4 active mandates in SaaS and software companies.

We understand the metrics that drive SaaS valuation — ARR, NRR, churn, CAC/LTV, Rule of 40 — and know how to structure SaaS term sheets: earnouts tied to retention KPIs, ARR-linked acceleration clauses, and managing post-closing expectations for founders and existing investors.

Yes, Bondo Advisors has direct experience in M&A transactions in the IT Consulting and technology services sector. We advised MIO Group on the acquisition of ARTYCO, a CRM consulting firm with strong presence in the automotive and retail sectors. More recently we advised EXTENDIT — a technology consulting firm specialising in Oracle implementations — on its sale to Retail Consult.

For founders of IT consulting firms considering an exit, our sector-specific experience allows us to correctly position the company with both strategic buyers and PE funds active in IT services.

Yes, Bondo Advisors has direct experience in M&A transactions in the Cloud, Hosting and Data Centre sector. We advised the seller SYSAdminOK — a Spanish company specialising in systems administration and hosting, with one of the largest tech communities online in Spain — on its sale to Grupo Aire, backed by Ardian, one of the world's largest private equity funds.

This transaction is emblematic of the type of deal we know how to build: a company with a solid technical base and recurring revenues, sold to a strategic PE-backed acquirer seeking vertical consolidation in the cloud and hosting sector.

Yes, Bondo Advisors has completed M&A transactions in the Telecom and connectivity infrastructure sector. We advised Agile Content on the acquisition of FON Technology, one of the world's largest WiFi networks, with a presence in dozens of countries and agreements with international telecom operators.

Our ability to work on deals with overlapping technological and infrastructure components makes us a suitable partner for companies operating at the intersection of tech, SaaS and telecommunications.

Yes, Bondo Advisors has concrete experience in M&A transactions in the Education and EdTech sector, a fast-growing vertical in Spain and Europe. We advised the seller Inspira Network — a digital media network and online content platform targeting young audiences — on its sale to Academia AMIR, the leading specialised education group in Spain, backed by G Square, a PE fund focused on healthcare and education.

This transaction required understanding the business model of digital content platforms, user base as a strategic asset, and the expectations of a PE-backed acquirer in a sectoral consolidation context.

Yes, Bondo Advisors has completed M&A transactions in the LegalTech and digital signature sector. We advised Lleida.net — a certified communications operator listed on the Madrid BME, Euronext Paris and the OTCQX in New York — on the acquisition of inDenova, a company specialising in electronic certification and digital signature.

The transaction required an understanding of digital identity technologies, European regulatory requirements under eIDAS, and the valuation of IP-based assets and legal certifications.

Yes, Bondo Advisors has experience in M&A transactions in the Tourism and Travel Tech sector. We recently advised Thomson Bike Tours — a specialist cycling tour operator across Europe — on its sale to Milky Way Park. The tourism sector has very specific M&A dynamics: revenue seasonality, operational asset valuation, and agreements with local and international partners.

Our ability to operate successfully in this sector demonstrates that, despite our strong tech and digital specialisation, we can adapt to hybrid business models where the digital and operational components are intertwined.

Yes, Bondo Advisors has proven experience in M&A transactions in the Marketplace and eCommerce sector. We advised Tiendeo — a digital catalogue and retail promotions platform and market leader in the Iberian market — on its sale to Shopfully for 35 million euros. We also advised Mediapost on the sale of Ofertia, again to Shopfully.

These two transactions with the same Italian strategic acquirer demonstrate both our knowledge of the marketplace sector and our ability to build strong relationships with international buyers, supporting their expansion into the Iberian market.

Yes, Bondo Advisors has deep experience working with Private Equity-backed companies — both as advisor to sellers with PE-backed cap tables, and negotiating with PE-driven acquirers. Some concrete examples:

• Sale of SYSAdminOK to Grupo Aire: backed by Ardian
• Sale of EXTENDIT to Retail Consult: backed by Gyrus Capital
• Sale of Leadgenios to t2ó: backed by Aurica Capital
• Merger of Jirada with Labelium: backed by Charterhouse Capital Partners
• Acquisition of Inspira Network by Academia AMIR: backed by G Square

Understanding the logic of PE funds — return objectives, timelines, earn-out structures and governance clauses — allows us to structure transactions that work effectively for all parties involved.