Bondo Advisors acted as exclusive financial advisor to Ofertia on its sale to ShopFully, European leader in drive-to-store solutions and owner of the popular Tiendeo platform.
Ofertia, a Spanish digital platform launched in 2011, has specialized in aggregating offers and promotions from a wide range of retailers and brands, reaching 4 million users in Spain, Mexico, and Colombia. Its business model connects deal-seeking consumers with physical stores, converting online traffic into in-store visits.
ShopFully, an Italian group with a presence in 25 countries across Europe, Australia, and Latin America, helps over 500 retailers and leading brands reach more than 200 million users online. The acquisition of Ofertia reinforces ShopFully’s position in Spain, a key market in its expansion strategy, and extends its reach in Mexico and Colombia.
This cross-border deal between Spain and Italy reflects the consolidation of the drive-to-store and digital retail media sector in Europe, where the digital transformation of retail is driving demand for solutions that connect the online world with the physical shopping experience.
For Bondo Advisors, this transaction complements its earlier advisory role in the sale of Tiendeo to ShopFully, consolidating its position as a go-to advisor in the digital retail and promotions platform niche.
Press release link: https://marketing4ecommerce.net/shopfully-duena-de-tiendeo-compra-tambien-ofertia/
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.