Bondo Advisors acted as exclusive financial advisor to Leadgenios on its integration into t2ó, a Spanish digital marketing group that surpassed EUR 11 million in EBITDA in 2023.
Leadgenios, a Mexican digital marketing agency, brings t2ó a consolidated position in the Mexican market and deep knowledge of the digital ecosystem in Latin America. Its specialization in lead generation, performance marketing, and digital acquisition strategies complements t2ó’s value proposition and strengthens its presence in one of the highest-potential markets for digital advertising growth.
t2ó is one of Spain’s most prominent digital marketing groups, with a track record of sustained organic and inorganic growth. The integration of Leadgenios is part of its international expansion strategy and consolidation in Latin American markets.
This cross-border transaction between Mexico and Spain reflects the growing interconnection between Spanish and Latin American digital marketing markets, where agencies seek to gain scale, geographically diversify their client base, and leverage the cultural and linguistic synergies between Spain and Latin America.
Bondo Advisors demonstrates with this deal its ability to execute cross-border transactions connecting Latin American companies with Spanish groups in the digital marketing sector.
Press release link: https://www.larazon.es/economia/t2o-supera-11-millones-ebitda-2023-refuerza-presencia-mexico-integracion-leadgenios_2024020665c2129dc3cb3000012c4edb.html
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.