Bondo Advisors acted as financial advisor to ISPD on the acquisition of Rocket PPC, an Italian digital marketing agency specializing in pay-per-click advertising and performance marketing.
ISPD, a Spanish cognitive marketing group, strengthens its international presence and capabilities in the Italian market — one of the most dynamic in Europe for digital advertising — with this acquisition. Rocket PPC brings a team with deep expertise in Google Ads campaigns, social ads, and programmatic advertising for the Italian market, along with a consolidated client portfolio across sectors such as retail, e-commerce, and services.
This cross-border transaction between Spain and Italy reflects the internationalization strategy of Spanish digital marketing groups, which seek to expand their capabilities in key European markets through the acquisition of specialized local agencies. Cognitive marketing — which combines artificial intelligence, data, and automation to optimize advertising campaigns — is a rapidly evolving segment requiring teams with local knowledge and technical specialization.
For Bondo Advisors, this buy-side transaction reinforces its experience advising on M&A deals in the digital marketing sector with an international dimension, connecting Spanish groups with strategic assets in Italy.
Press release link: https://www.elpublicista.es/agencias/ispd-asquiere-rocket-ppc-italia
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.