Bondo Advisors acted as exclusive financial advisor to Jirada on its integration into the Labelium Group, a French digital marketing group with a global presence.
Jirada, a Spanish digital creative agency with offices in Madrid and Barcelona and over 40 employees, has distinguished itself through its commitment to liquid creativity and its expertise in mass-market categories such as banking and pharmaceuticals. Founded by Albert Ros and Iña, the agency has posted double-digit annual growth since its inception, closing 2022 with a 15% increase in revenue.
The Labelium Group, led by CEO Sylvain Bonnevide, makes Jirada its first acquisition in Spain, doubling its headcount in Madrid and Barcelona. The integration aligns with the group’s diversification strategy since 2018, aiming to create a unique service offering with full integration across creativity, content, organic social media management, media, and data.
This cross-border deal between Spain and France reflects the interest of international digital marketing groups in Spanish creative talent and the opportunity to build full-funnel offerings that combine data, creativity, and media to deliver integrated global solutions to advertisers.
The transaction consolidates Bondo Advisors’ position as a go-to advisor for the sale of Spanish digital agencies to international groups, a segment in which it has accumulated extensive experience.
Press release link: https://marketing4ecommerce.net/el-grupo-labelium-une-como-socio-a-jirada-agencia-creativa-digital-de-madrid-y-barcelona/
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.