Bondo Advisors acted as financial advisor to MIO Group on the acquisition of a 51% stake in Firma, a Catalan branding, creative marketing, and brand identity agency, for EUR 5.1 million.
Firma, based in Catalonia, is an agency recognized for its specialization in brand strategy, corporate identity design, and creative marketing. Its portfolio includes branding projects for companies across various sectors, with an approach that combines creativity, strategy, and a deep understanding of market dynamics.
MIO Group, one of Spain’s largest domestic advertising groups with revenues of EUR 45 million, adds another piece to its 360-degree marketing services ecosystem with this deal. With subsidiaries including HMG, HRadio, Voilà Media, Dígitos, and Zond, the group had previously completed the acquisition of Dendary (specializing in Amazon) and Artyco (data-driven marketing), among others.
The acquisition of Firma is part of MIO Group’s inorganic growth strategy, based on integrating highly specialized companies across different areas of marketing, advertising, and communications, thereby building a diversified group capable of offering comprehensive services to its clients.
Bondo Advisors reinforces its role as a recurring advisor to MIO Group in its acquisition plan with this buy-side engagement, demonstrating its ability to identify strategic targets and execute integrations in Spain’s marketing and advertising sector.
Press release link: https://www.europapress.es/economia/noticia-miogroup-compra-51-millones-51-catalana-firma-20220621162431.html
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.