Bondo Advisors acted as exclusive financial advisor to Publisuites on its sale to Prensa Ibérica, Spain’s leading regional and local news group, which publishes 25 print and digital newspapers across eleven autonomous communities.
Publisuites is a Spanish digital advertising platform connecting advertisers, publishers, and freelance professionals through two marketplaces: Publisuites.com and Digital Content Pro. The platform, which intermediates in the commissioning and sale of sponsored content for branded content, SEO, and online reputation management, boasts significant figures: over 275,000 users, 11,182 blogs, 622 newspapers, and 3,445 content writers.
Prensa Ibérica, with 1.7 million print and magazine readers and over 27.8 million unique online visitors per month, doubles down on its commitment to content marketing with this acquisition, adding a technology platform that enables it to boost its digital marketing operations and offer new advertising solutions to brands.
The deal reflects the convergence between traditional media and digital content marketing platforms, in a context where publishing groups seek to diversify their advertising revenue sources and leverage their digital audience to offer branded content, SEO, and content marketing services at scale.
Press release link: https://www.elperiodico.com/es/economia/20220121/prensa-iberica-compra-publisuites-13130375
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.