Bondo Advisors acted as exclusive financial advisor to Tiendeo on its sale to ShopFully, the Italian platform leading drive-to-store solutions in Europe, in a deal valued at EUR 35 million.
Tiendeo, a Spanish digital platform founded in Barcelona, has positioned itself as one of the benchmark applications in Europe and Latin America for browsing retail catalogs, offers, and promotions. With a presence in multiple countries and millions of active users, Tiendeo enables retailers to connect their digital offering with physical store visits, generating qualified and measurable traffic.
ShopFully, headquartered in Italy with operations in 25 countries, is the European leader in drive-to-store solutions, helping over 500 retailers and brands connect with more than 200 million users online. The acquisition of Tiendeo represents a fundamental strategic step in ShopFully’s consolidation as a global retail media platform.
This cross-border deal between Spain and Italy reflects the maturation of the digital retail media and drive-to-store segment in Europe, where the convergence of e-commerce and physical retail is creating a new ecosystem of platforms that monetize the connection between online purchase intent and the in-store experience.
For Bondo Advisors, the advisory role in this transaction marks the beginning of a relationship with ShopFully that would later continue with the sale of Ofertia, demonstrating its deep knowledge of the digital retail platform niche.
Press release link: https://www.lavanguardia.com/economia/20220420/8209850/shopfully-adquiere-tiendeo-35-millones.html
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.