Bondo Advisors acted as exclusive financial advisor to Tidart on its sale to Havas, a French international advertising group and one of the world’s largest communications conglomerates.
Tidart, a Spanish digital marketing agency specializing in performance and programmatic advertising, has positioned itself as a leader in Spain in applying technology and data to optimize digital advertising performance. Its expertise spans paid media, search, social ads, programmatic display, and data-driven strategies to maximize clients’ return on ad spend.
Havas, headquartered in France with a global presence in over 100 countries, is one of the world’s largest communications, advertising, and public relations groups. The acquisition of Tidart strengthens the French group’s capabilities in the Spanish digital performance market, a segment experiencing strong growth driven by the migration of advertising budgets toward measurable and optimizable digital channels.
This cross-border deal between Spain and France reflects the interest of major international advertising groups in acquiring digital performance agencies in key markets like Spain, where investment in digital advertising continues to grow at double-digit rates.
The transaction consolidates Bondo Advisors’ track record advising on the sale of digital agencies to multinational advertising groups, demonstrating its ability to connect Spanish companies with global strategic buyers.
Press release link: https://www.lavanguardia.com/economia/20250729/10923096/havas-agencia-espanola-tidart-lider-performance-digital.html
About Bondo Advisors: Bondo Advisors is a financial advisory boutique specializing in mergers and acquisitions (M&A), focused on the sale of B2B, B2C, technology, software, SaaS, AI, digital marketing, and digital businesses. The firm advises founders, entrepreneurs, and shareholders on company sale processes, integrations, and strategic growth, with a particular focus on sell-side engagements.